C21The Harrelson Group Marketing – Marcliffe 3-5-12

C21 The Harrelson Group

#1 in sales in 2008 & 2009


Marketing Summary

Century 21 The Harrelson Group is a local real estate firm specializing in various types of residential sales throughout Horry and Georgetown Counties. It is our non-traditional approach to marketing and our commitment to developing trained sales professionals that gives us the competitive advantage that our clients are looking for. Applying our go out and get them mentality versus the wait for them to come to us is why we feel you should consider us as your exclusive marketing team. You will notice below that our marketing plan is based on total emersion of the market. We approach sales from many angles. We know that today’s market demands we hit consumers and agents by phone, fax and internet.

Action Plan

  1. Print Advertising Campaign – recent studies and our proven track record have shown that the internet is the most effective media for marketing therefore we chose to limit our print advertising.
    • Real Estate Book
    • Select Newspapers
  1. Email/Internet Marketing Campaign
    • Top internet exposure in the area.
    • 30,000 plus in our database
    • Systems in place to convert the leads by having our trained agents prospecting on a daily basis.
    • Systems in place to handle over 200 leads per day.


  1. MLS Marketing Campaign One of the biggest mistakes that companies are making in today’s market is that they are not using leverage to their advantage. We know that 70% of sales will come from cooperating agents in the MLS. With statistics like this, we must look at this seriously and capitalize on the 3000 agents that are working with buyers.
    • Email Campaign to attract more broker participation.
    • Prospect cooperating agents daily to promote your property
    • Monthly promotion through company newsletter
  1. Prospect by Fax
    • Send a promotional piece to a minimum of 30 agents per day. This is done to raise awareness of our listings. In a 60 day period, we will have promoted your property to 1800 local realtors.
  1. First Time Home Buyer Seminars
    • Bi-monthly seminars with a cooperating Lender to promote and educate the first time home buyer. This will generate nearly 50 leads per month to our salespeople.
  1. Investor/Buyer Seminars
    • Tele-seminar each month to promote our buying opportunities and educate as to why they should buy now. Approximately 100 people will attend this conference call on a monthly basis. The attendees include investors, primary & second home buyers, local realtors and their buyer prospects.
  1. North Carolina AgentsThere are currently 49,000 real estate agents in NC. They often know people who are investing in or relocating to Myrtle Beach. To capture these opportunities, we email these agents once per month promoting our listings and our very lucrative referral incentive program.
    • Emailed monthly with virtual tour links
    • Promote referral bonus structure
    • As members of the largest Real Estate training company in the country we have access to the Top Producing agents in the U.S.  Networking with these agents has produced great results. They work for successful companies with large relocation departments as well as having databases of prospective buyers and investors.
  1. Out of State Agents
  1. Aggressive Telemarketing
    • In today’s market there are not enough leads walking through the door. We accept the responsibility of creating demand for your property and have assembled an effective telemarketing staff ready to do so.


Aggressive Internet Plan


Build a Marcliffe specific Website (www.MarcliffeAtBackmoor.com)


Home page Banner Ad on www.c21theharrelsongroup.com

also a feature page specific to Marcliffe with video

Average 1700 visitors per day

Home page Banner Ad on www.myrtlebeachrealestate.com

Average 400 visitors per day

Home page Banner Ad on www.myrtlebeachcondos.met

Average 500 visitors per day

Featured on ActiveRain

Monthly Blog pushing traffic to the Marcliffe Website


Featured on RealEstate.com


Virtual Tour Videos posted on youtube as well as various websites.


Craigslist advertising


Due to the above marketing strategies, we typically generate more leads in a week then the sales staff can handle. To assure proper conversion, we have assembled a very aggressive telemarketing team to call and convert these leads into appointments. On a daily basis, we have 15-20 people making prospecting calls for 3 hours. This amounts to approximately 350-375 contacts per day. These leads then get filtered to the appropriate properties.

  • Internet Leads
  • Investor lists
  • Move up and move down buyer lists
  • Buyer Call-In lists
  • Mortgage Call-In lists
  • ARCH Telecom
  • Rentbo’s – Great source of investors and repeat buyers.
  • Local Realtor calls promoting our inventory


In conclusion, we at Century 21 The Harrelson Group understand the current market and have made the proper adjustments necessary to produce sales and create profits during these very challenging times. We are committed to our client relationships and remain active throughout the entire process until your property is sold and closed. We request the opportunity to discuss your marketing needs and to demonstrate how we can get your property sold as quickly as possible while netting you the most money in your pocket.



Greg Harrelson/Owner

C21The Harrelson Group

4999 Carolina Forest Blvd.

Myrtle Beach, SC 29579

843-903-3550 office

843-487-7816 cell