How to Convert FSBOs Into Listings: Why For Sale By Owner Is Your Biggest Untapped Opportunity

There’s a group of motivated sellers sitting in every single market in America right now, advertising to the world that they want to sell their home — and most agents completely ignore them. They’re called FSBOs. For Sale By Owner. And they are one of the most UNDERWORKED, most MISUNDERSTOOD lead sources in the entire… Read more »

Track Your Numbers: How Top Real Estate Agents Use Data to Build a Predictable Business

Track Your Numbers: How Top Real Estate Agents Use Data to Build a Predictable Business If you can’t tell me how many contacts it takes you to get a listing, you’re not running a business. You’re guessing. And guessing is expensive. It leads to inconsistent income, emotional decision-making, and the frustrating feeling of working hard… Read more »

How to Convert Expired Listings Into Signed Contracts: The Playbook Most Agents Ignore

Every single month, a wave of expired listings hits the MLS. Homes that didn’t sell. Homeowners who are frustrated, confused, and — whether they know it or not — in need of a DIFFERENT approach. And every single month, the vast majority of agents either ignore those expireds completely or make one weak attempt and… Read more »

How to Build a Real Estate Follow-Up System That Actually Converts Leads Into Listings

How to Build a Real Estate Follow-Up System That Actually Converts Leads Into Listings Most real estate agents don’t have a lead problem. They have a follow-up problem. They generate leads — expireds, FSBOs, circle prospecting contacts, online inquiries, database touches — and then they let them die on the vine. One call, no answer,… Read more »

Should I Hire a Real Estate Coach?

The Short Answer: If You Want to Build a Real Business, Yes If you are a real estate agent asking whether you should hire a coach, here is the honest answer: you already know what you need to do. You know you should prospect every day. You know you should follow up with your leads…. Read more »

Why Should I Hire Agent Success Academy to Coach Me?

Because We Coach From the Field, Not From a Textbook There are hundreds of real estate coaching programs out there. Most of them will give you a workbook, a weekly call, and a pat on the back. Agent Success Academy is different — and the difference matters. ASA is built by coaches who are still… Read more »

What Is the Best Way to Approach a FSBO?

Lead With Value, Not a Pitch The best way to approach a For Sale By Owner is to stop acting like you are trying to take their listing. That is what every other agent does, and it is exactly why FSBOs screen their calls and ignore voicemails from real estate agents. A FSBO has made… Read more »

What Are the Best Techniques to Get Listings in Real Estate?

The Short Answer: Listings Come from Daily Discipline, Not Luck If you want more listings, you need more conversations. Period. There is no secret hack, no magic mailer, no social media trick that replaces the work of picking up the phone and talking to people every single day. The agents who consistently win listings are… Read more »

Mastering Real Estate Negotiation Strategies

Key Lessons from Greg Harrelson & Abe Safa (Level Up Podcast) In this episode of the Level Up Podcast, real estate pros Greg Harrelson and Abe Safa break down what truly drives successful real estate negotiations. Spoiler alert: it’s not some secret hack—it’s all about communication. Whether you’re a seasoned agent or just getting started,… Read more »

The 80/20 Principle in Real Estate: How to Double Your Results by Focusing on the Right 20%

With years of coaching under my belt, I’ve arrived at several key conclusions—but one stands above the rest when it comes to productivity and profitability in real estate: The 80/20 Principle, also known as the Pareto Principle, is a game-changer. If you’re not familiar with it, I highly recommend reading the book. But here’s the… Read more »