Growing In An Unpredictable Market

I happened to be a guest on a conference call of nearly 300 great agents and we were discussing how to grow your real estate business in an unpredictable market, meaning, a market where we are not sure if we have hit bottom, if it is going down further or if we are in the recovery phase. During the call I sensed frustration amongst a handful of agents.

Question: How do you grow your business in an Unpredictable market?

Answer: You stop trying to predict the market and start doing activities where you can duplicate results. Growing a business has nothing to do with predictability…it is about following a proven process or system until you achieve the results that you desire.

Here are 2 things that you can duplicate each day that will drive your business to the next level. No matter if you want to do 10 deals or 100 deals this year, following a process is the key to getting you there.

  1. Start every day looking for new business. For some of you, this means prospecting and for others it may be networking at a civic organization. No matter the chosen method, you MUST be consistent. When will you generate and for how long?
  2. You must have Follow Up in your schedule. You may be shocked to hear but the majority of money lost in real estate sales is from poor lead follow. If Lead Follow Up is not in your schedule then it will probably never get done. What time to you follow up each day?

If you want to grow your business then you MUST make the above activities a daily ritual. If you ever have a question about growing your business, please don’t hesitate to send me an email. As I mention every month, I am committed to making a difference in our real estate industry and I am starting with my fellow agents.

Have a productive day.

Greg Harrelson