If you think buyer leads don’t matter because you’re a listing agent, you’re missing half the picture. A lot of buyers own a home they have to sell first. Every buyer lead can be a seller lead walking in through a side door, and the fastest way to meet them first is with videos that attract buyer leads.
The kind that work best are short, honest, local videos that answer what people are already searching. Here are 17 you can record, plus the simple system to make each one work five times over.
Why should a listing agent care about buyer leads?
Because buyers often become sellers. Someone relocating to your area may still own a house back home. Someone moving up in your market has to sell before they can buy. When you meet the buyer first, you’re first in line for the listing.
And if you truly don’t want to work buyers, you don’t have to. Refer them to an agent on your team and earn a referral fee. Either way, the lead has value. Ignoring it is the only bad choice.
Why do real estate videos work so well for buyer leads?
Because that’s where buyers already are. They’re scrolling YouTube, Instagram Reels, Facebook and TikTok, watching ten quick videos in a row without thinking about it. If your face is one of them, you become the local expert before you ever talk.
Here’s the thing most agents get wrong. You don’t need perfect lighting, fancy editing or a TV voice. The people who’ll hire you already know what you look and sound like in real life. Your nerves about video are holding you back. Your clients don’t care.
What’s the first video you should record?
Start with this one: “What People Love and Hate About Living in [Your City].”
Talk honestly about the big pros: weather, lifestyle, cost of living, taxes, amenities and commute. Then share the real trade-offs. Traffic in season. Insurance costs. Whatever’s true where you live.
The honesty is the point. It builds trust fast, and it filters in buyers who actually fit your market. This is the kind of video that keeps bringing in leads months and even years after you post it.
What are 17 videos that attract buyer leads?
Pick five or six to start. Swap in your own city, neighborhoods and feeder markets.
- What people love and hate about living in [city]
- The real cost of living in [city]
- Best neighborhoods for first-time buyers in [area]
- How to buy and sell at the same time in [area]
- Moving to [city] from [your biggest feeder city]: what to know
- New construction vs. resale in [area]
- The hidden costs of owning a home in [state]: taxes, insurance and HOA fees
- Neighborhood tour: [subdivision name]
- Best areas for commuting to [major employer or hub]
- Condo vs. single-family home in [area]
- What [price point] buys you in [city] right now
- A weekend in [neighborhood]: parks, food and things to do
- Buying a second home or vacation home in [area]
- What a buyer agreement is and why you’ll sign one before touring homes
- The step-by-step home buying process in [state]
- This month’s market update for buyers: what changed and what it means
- Past clients share what it was like to buy with you
On number 14: since the NAR settlement practice changes took effect in August 2024, MLS participants working with a buyer need a written agreement before touring a home. Buyers are confused about it. A clear, calm video explaining it makes you look like the pro in the room.
Already working on seller content? Pair this list with 18 videos that attract seller leads and you’ve got a full year of topics.
How do you turn one video into five pieces of content?
Record once, post everywhere. Every video should land in at least five places:
- The full version on YouTube, with a clear title, description and tags so people find it in search.
- Shared to Facebook and Instagram.
- Embedded on your website as a blog post.
- Posted to your Google Business Profile.
- Cut into two or three short clips of 15 to 30 seconds for Shorts and Reels.
One 10-minute recording becomes a week of content. That’s leverage.
How do you get started in the next seven days?
Raise your daily conversations first
Video brings people to you over time. Conversations bring business now. Write down your new daily contact number and track it. If you’re talking to 10 people a day, move it to 13 or 15. Video supports your prospecting. It doesn’t replace it.
Map out your first six videos
Put one main video per week on your calendar for the next six weeks. Start with “love and hate” and choose five more from the list.
Batch record in one sitting
Block 60 to 90 minutes. Outline three or four videos with three bullet points each. Record them all on your phone. Aim for done, not perfect.
Ask for video testimonials
Reach out to three to five happy past clients and ask for a 30 to 60 second video about working with you. Stitch them together. Social proof sells better than anything you say about yourself.
Here’s your one thing: record the “love and hate” video this week. Just one. Then build from there.
Want the scripts, content plan and coaching to turn video into real appointments? Join the Agent Success Academy.
Not sure where to start? Explore Greg’s coaching programs for personal and group support, or dive into the self-paced courses and start leveling up today.
Frequently Asked Questions
What real estate videos attract buyer leads?
Local, honest videos that answer what buyers search: what it’s like to live in your city, cost of living, best neighborhoods, new construction vs. resale, and how to buy and sell at the same time.
How long should a real estate video be?
Your main YouTube video can run three to ten minutes. Then cut two or three 15 to 30 second clips for Shorts and Reels.
Do I need professional equipment to make real estate videos?
No. Your phone, decent light from a window and a quiet room are enough. Consistency matters far more than production quality.
How often should I post real estate videos?
Start with one main video a week and repurpose it across platforms. That’s enough to build momentum without burning out.
About Greg Harrelson
Greg Harrelson is the Broker/Owner of Century 21 The Harrelson Group and the founder of the Agent Success Academy. He’s spent more than 30 years in real estate, ranks in the top 1% of Realtors nationwide, and still prospects about three hours a day alongside his agents. His team has closed more than 10,000 transactions, and four of the top five producing agents in his market are on it, none of whom were licensed before they met Greg. He coaches agents to combine daily conversations with simple content that keeps working long after it’s posted. Watch his coaching videos on YouTube.
