The market shifted, and your sellers are confused. Half of what they hear says it’s a bad time to sell. The other half says wait. So they sit on the sidelines and search for answers online every single day.
That confusion is your opening. Video for seller leads works because it lets you answer those searches one time, then keep answering them for months. Here’s how to set it up without a studio, an editor or a perfect take.
Why does video work for seller leads right now?
Because confused people look for an expert, not more noise. A short, calm video that explains what’s happening in your local market makes you the voice they trust.
Outbound calling is still the most profitable thing you do. I prospect about three hours a day, right next to my agents, and I’d never tell you to swap that out. Video is the cheapest way to add reach on top of it. You record once and it keeps working after you hit upload. Over time, a few focused videos can bring in dozens of conversations you didn’t have to chase.
What should your seller videos actually say?
Think of each one as an evergreen answer to a question sellers keep asking you. A good video does four things:
- Explains what’s really happening in your local market in plain language.
- Corrects the myths people pick up from the news and their neighbors.
- Shows them it can still be a good time to sell with the right strategy.
- Gives them one simple next step to reach you.
You don’t need Hollywood quality. Clear and consistent beats polished and rare.
What video topics should you start with?
Start with the questions already sitting in your inbox. Here are ideas to get you going:
- Is it still a good time to sell in your area?
- How has the market shift changed what my home is worth?
- What should I do before I list in this market?
- Why did my neighbor’s home sit longer than the one last year?
- What does “days on market” really mean for me?
- Should I price high and reduce later, or price it right from day one?
Keep each one to two to five minutes and talk like you’re across the table from one seller. If you want proof this works for a market-expert positioning, watch some of the videos in the coaching playlist on YouTube.
How do you turn video views into listings?
Every inquiry goes into your database, even if the seller is six to 24 months out. Tag each one with timeline, price range and seller or buyer, then put a dated follow-up plan on it. Today’s view becomes next year’s listing only if somebody follows up. I laid out that system in the follow-up system that turns your database into deals.
What’s the one thing to do this week?
Block 30 minutes, three to five times a week, for video only. Treat it like a listing appointment with a future seller. Or take one bigger block and batch-record three or four videos at once.
Pick three topics from the list above, jot a few bullet points, hit record on your phone and post. Commit to 90 days. The agents who show up on video every week look like they’re everywhere, and that’s what makes them the obvious market expert.
If you want help building a content and prospecting system that fills your pipeline, join the Agent Success Academy.
Not sure where to start? Explore Greg’s coaching programs for personal and group support, or dive into the self-paced courses and start leveling up today.
Frequently Asked Questions
How can real estate agents use video to get seller leads?
Record short videos that answer the questions sellers ask most: whether it’s a good time to sell, how the market shift affects value, and what to do before listing. Add one clear next step, then tag and follow up with every inquiry.
How long should a real estate video be?
Aim for two to five minutes. Keep it conversational and focused on one question so a seller can get an answer fast.
Do I need professional equipment to make real estate videos?
No. A phone is enough. Clarity and consistency matter far more than production quality.
How often should I post video?
Set a recurring 30-minute block three to five times a week, or batch-record three or four videos in one session. Commit to it for 90 days.
About Greg Harrelson
Greg Harrelson has spent more than 30 years in real estate, and he still does the work he teaches. He prospects about three hours a day alongside his agents. He’s the Broker/Owner of Century 21 The Harrelson Group, runs offices across the Carolinas, and trained under Mike Ferry, Tom Ferry, Chet Holmes and Tony Robbins. Through the Agent Success Academy, he coaches agents to take more listings, convert more of the leads they already have, and build a business that gives them their time back. Connect with Greg on LinkedIn.
