Setting listing appointments is hard work. Walking out without a signed agreement throws that work away. That’s why your listing appointment conversion ratio, the number of appointments you go on versus the listings you actually take, is one of the most important numbers in your business. Most agents never track it. The ones who do… Read more »
How Do You Win the Listing Before You Walk In? The Pre-Listing Presentation
Most agents spend all their prep time on what they’ll say in the living room. That’s the wrong room. You win or lose the listing on the phone call before the appointment, and by the time you’re sitting at the kitchen table the decision is mostly made. The listing presentation has three parts: the pre-presentation,… Read more »
