Most agents obsess over what they’ll say at the kitchen table. But the listing is usually won or lost before you ever pull into the driveway. The pre-listing conversation is where sellers decide whether you get them. Tighten it up and your presentations get easier, more natural and more likely to end with a signature…. Read more »
How to Ask for a Price Reduction Without Losing the Listing
Most agents dread the price reduction call. They wait too long, bring it up cold, and the seller hears one thing: “my agent wants me to take less.” Then comes the cancellation or the silence. You don’t ask for a price reduction on day 21. You earn the right to ask for one, starting in… Read more »
New Seller Script Alert: Besides the MLS, what do you do to sell homes?
Besides the MLS, what do you do to sell homes? Mr. Seller, I’m glad you asked that question. As a matter of fact, I feel more sellers should be asking that question since that is the only strategy for many agents. The MLS is important but that is not what sets my selling strategies apart… Read more »
