Who do you think provides the highest quality leads to the real estate agent? There is a debate brewing amongst the real estate agents that use Google PPC and Facebook to generate leads. Up until 9 months ago, it seemed like most agents were going straight to Google to buy ads to push traffic their way. Now, you… Read more »
Will You Give Us a Deal on the Commission?
One of my agents was sent an email by a listing lead who asked this question and they consulted with me for training. The following information is what I suggest that my agent discuss with the potential seller. Here was my response to my agents question… First of all…Do NOT answer this question via email. This… Read more »
Email Marketing Automation: Passive versus Active Approach
For those real estate agents that use some sort of email nurture program, you should be seeing great success. Of course, there are many versions of an email marketing system which can be used and they are often called… Email Blasts, Email Drip Campaigns and Email Nurture Programs. Call it what you want but when used effectively, you… Read more »
What has changed in the Real Estate Business?
I guess I should start by saying, “EVERYTHING has changed!” I started selling real estate approximately 22 years ago. I remember the days where the MLS published books with all of the listings. Listings were not online and there was no such thing as an MLS. We thought eh fax machine was going to change… Read more »
Seller Leads for Real Estate Agents (Bold Leads)
Real estate agents have been using marketing automation for years to capture buyer leads. It wasn’t until the last year before the real estate industry figured out how to generate seller leads. It has been said for years that, ‘Listing sellers is the name of the game’, or, ‘You have to list to last.’ I… Read more »
Mental Approach To Real Estate Automation
Real estate agents across the country are looking to automate everything in their real estate business. This is a trend that started about 5 years ago and has picked up momentum every year since. Automation is fun and the benefits to your business can be significant to the amount of leads you generate and the… Read more »
Infusionsoft Real Estate Affiliates – Earn Income
Not only can real estate agents use Infusionsoft for building a real estate database and convert those leads into commissions, agents are now sharing their content via an affiliate program. I have personally been working with Infusionsoft for years now and it has improved my business as well as every agent that works in my… Read more »
Real Estate Agents and Text Messaging – The New Business Builder
The real estate industry has discovered that text messaging is often more effective than email messages. Statistics show that 95% of text messages are opened and read within 5 minutes of receiving. Compare that to emails where roughly 83% of those are NEVER opened. Text Messaging is about to take over our industry. Here is… Read more »
Real Estate Prospecting Tips to a New Agent
I received this email from an agent who is getting in the business. She asked me a series of questions and here are the answers I provided. Peggy, Thank you for the nice comments. I have answered some of your questions below. I wish you the best of luck. _____________ PEGGY: Hi… Read more »
What I learned at the C21 Global Conference
Some of you know that I attended a C21 conference in Washington DC this week. I have been in the C21 system since 1999 and can say that the national conventions are getting better and better every time I attend them. I think the fact that Mike Ferry is so involved with C21 is starting… Read more »
