Real Estate agents have struggled for years trying to figure out how to monetize their database. The reality is there is more money lost in lack of proper communication with an agent’s database than any other area in the business. It not only takes quality nurture campaigns but it also takes a robust delivery system… Read more »
4 Ways to use Marketing Automation to Scale your Real Estate Production
When you hear the term Marketing Automation for real estate agents, you immediately think of drip emails or nurture campaigns. Or, you imagine that you would be able to improve your response time because you thought of the next best auto-responder. Both are good examples of how you can use marketing automation to run your… Read more »
5 Simple Steps to Internet Lead Conversion
Over 93% of real estate buyers and sellers use the internet frequently to conduct research on homes for sale. Because of this fact, agents who have a strong desire to grow their businesses through internet leads MUST apply these 5 Critical Rules: These 5 Rules can improve your ROI on your internet buyer leads. These… Read more »
Technology or Real Estate Agents – Who is Driving the Industry?
I just returned from an Inman Connect conference in San Francisco and can say that it was eye opening at the least. I have attended a few of these in the past and I am constantly reminded of how involved technology is in the decisions that real estate agents make. One thing that is challenging,… Read more »
Google PPC versus Facebook Ads (Real Estate Great Debate)
Who do you think provides the highest quality leads to the real estate agent? There is a debate brewing amongst the real estate agents that use Google PPC and Facebook to generate leads. Up until 9 months ago, it seemed like most agents were going straight to Google to buy ads to push traffic their way. Now, you… Read more »
Will You Give Us a Deal on the Commission?
One of my agents was sent an email by a listing lead who asked this question and they consulted with me for training. The following information is what I suggest that my agent discuss with the potential seller. Here was my response to my agents question… First of all…Do NOT answer this question via email. This… Read more »
Email Marketing Automation: Passive versus Active Approach
For those real estate agents that use some sort of email nurture program, you should be seeing great success. Of course, there are many versions of an email marketing system which can be used and they are often called… Email Blasts, Email Drip Campaigns and Email Nurture Programs. Call it what you want but when used effectively, you… Read more »
What has changed in the Real Estate Business?
I guess I should start by saying, “EVERYTHING has changed!” I started selling real estate approximately 22 years ago. I remember the days where the MLS published books with all of the listings. Listings were not online and there was no such thing as an MLS. We thought eh fax machine was going to change… Read more »
Seller Leads for Real Estate Agents (Bold Leads)
Real estate agents have been using marketing automation for years to capture buyer leads. It wasn’t until the last year before the real estate industry figured out how to generate seller leads. It has been said for years that, ‘Listing sellers is the name of the game’, or, ‘You have to list to last.’ I… Read more »
Mental Approach To Real Estate Automation
Real estate agents across the country are looking to automate everything in their real estate business. This is a trend that started about 5 years ago and has picked up momentum every year since. Automation is fun and the benefits to your business can be significant to the amount of leads you generate and the… Read more »
