Sooner or later, every agent says it: “I don’t want to sound canned.” Here’s the uncomfortable truth — the agents most afraid of sounding canned are usually the ones who actually do. Not because they use scripts, but because they haven’t practiced them enough to sound natural. Real estate scripts don’t make you robotic. Practiced… Read more »
From Fear to 170 Deals a Year: How Abe Safa Built a Listing Machine
Let me tell you about an agent named Abe Safa. When Abe first got into real estate, the idea of picking up the phone terrified him. He wasn’t outgoing, he didn’t like scripts, and he hated rejection — pretty much the worst starting hand you can imagine for this business. Today, Abe averages more than… Read more »
