That pause before you pick up the phone? Every agent knows it. Top producers included. Call reluctance is one of the most expensive things in this business, and almost nobody talks about it honestly. Here’s what nobody tells you: getting past it has nothing to do with becoming fearless. You build comfort through reps, the… Read more »
Why Do Most Agents Skip Expired Listing Calls? And What It’s Costing Them
Ask a room of agents who called expireds this week and watch how few hands go up. The excuses are always the same. There aren’t enough of them. They’re all overpriced. They’ve been called a hundred times already. Those aren’t facts. They’re beliefs, and they’re expensive ones. Expired listing calls are still one of the… Read more »
The FSBO Commission Objection Isn’t About Commission. It’s About Net.
Most agents believe a FSBO is trying to dodge paying a commission. That’s wrong, and believing it is exactly why you lose those listings. For sale by owner sellers aren’t anti-agent. They’re trying to protect their net. Nobody wakes up thinking “I don’t want to pay a Realtor.” They wake up thinking “I want to… Read more »
Is It a Smoke Screen or a Real Objection? How to Handle Seller Objections
Most of what you are calling an objection isn’t one. It’s a question, or it’s a smoke screen. And when you answer a simple question with a full objection handler, you build resistance that wasn’t there a second ago. I watch this cost agents appointments every single week. A seller asks what you charge, you… Read more »
Real Estate Scripts: How to Sound Confident, Not Canned
Sooner or later, every agent says it: “I don’t want to sound canned.” Here’s the uncomfortable truth — the agents most afraid of sounding canned are usually the ones who actually do. Not because they use scripts, but because they haven’t practiced them enough to sound natural. Real estate scripts don’t make you robotic. Practiced… Read more »
How to Convert FSBOs Into Listings: Why For Sale By Owner Is Your Biggest Untapped Opportunity
There’s a group of motivated sellers sitting in every single market in America right now, advertising to the world that they want to sell their home — and most agents completely ignore them. They’re called FSBOs. For Sale By Owner. And they are one of the most UNDERWORKED, most MISUNDERSTOOD lead sources in the entire… Read more »
How to Convert Expired Listings Into Signed Contracts: The Playbook Most Agents Ignore
Every single month, a wave of expired listings hits the MLS. Homes that didn’t sell. Homeowners who are frustrated, confused, and — whether they know it or not — in need of a DIFFERENT approach. And every single month, the vast majority of agents either ignore those expireds completely or make one weak attempt and… Read more »
Real Estate Objections Misunderstood
Are you tired of getting the same buyer and seller objections? I think we need to look at common real estate objections differently. As a matter of fact, I believe we get very few objections from buyers and sellers. I think you will agree after watching this video that most objections are something else. Before… Read more »
The Art Of Handling Objections
Wouldn’t it be nice if you had the confidence for handling objections that a buyer or seller throw at you? The fear of getting objections has a lot to do with why so many agents avoid lead generation strategies. Meaning, agents will do anything to avoid being in an uncomfortable conversation, even if it means… Read more »
