Real estate technology is great. It’s also the most comfortable way in this business to look busy while avoiding the one activity that pays you. Here’s the rule that keeps it straight: tech should enhance your prospecting, not replace it. Get that right and your production climbs. Get it backwards and you’ll stay busy, organized,… Read more »
What Do Top Producing Agents Actually Do Differently? Five Ordinary Habits
We celebrate the results — 100 deals a year, the plaque at the awards banquet, the income — like they came from something rare. They didn’t. Every top producer I’ve coached in 30 years runs the same handful of ordinary habits, done consistently, for a long time. That’s the uncomfortable part and the encouraging part… Read more »
How to Build a Real Estate Follow-Up System That Actually Converts Leads Into Listings
How to Build a Real Estate Follow-Up System That Actually Converts Leads Into Listings Most real estate agents don’t have a lead problem. They have a follow-up problem. They generate leads — expireds, FSBOs, circle prospecting contacts, online inquiries, database touches — and then they let them die on the vine. One call, no answer,… Read more »
