Most agents dread the price reduction call. They wait too long, bring it up cold, and the seller hears one thing: “my agent wants me to take less.” Then comes the cancellation or the silence. You don’t ask for a price reduction on day 21. You earn the right to ask for one, starting in… Read more »
Preparing for a Market Shift: What Should You Do Before the Headlines Catch Up?
A market shift doesn’t sink good agents. Being the last one to notice it does. Preparing for a market shift is about getting sharper before your sellers feel it. When inventory starts climbing and buyers stop rushing, the agents who know their numbers and price with the market keep taking listings. The ones pricing like… Read more »
