Real Estate Teams are a trend that will not likely go away anytime soon. We are seeing teams pop up everywhere and in many cases, teams are now expanding beyond their primary market. One challenge we see with teams these days is their inability to handle multiple databases in an efficient manner. Each of their… Read more »
Marketing Automation For The Mega Team
Marketing Automation For The Mega Team The Mega Team Concept is growing in markets all across the country. Teams are not only getting larger in numbers of agents but they are expanding to multiple markets. This expansion concept is fantastic in theory yet does come with some challenges. I have talked with… Read more »
4 Ways To Use Infusionsoft To Scale A Solo Agent Business
4 Ways To Use Infusionsoft To Scale A Solo Agent Business As a solo agent, one of the biggest challenges one faces is scaling the business and leveraging systems. Have you ever heard of the saying ‘If you don’t have an assistant….you are an assistant.’? The same applies for processes and systems…’if you don’t have… Read more »
Build Community Domination with Infusionsoft Real Estate Campaigns
Real Estate agents have struggled for years trying to figure out how to monetize their database. The reality is there is more money lost in lack of proper communication with an agent’s database than any other area in the business. It not only takes quality nurture campaigns but it also takes a robust delivery system… Read more »
4 Ways to use Marketing Automation to Scale your Real Estate Production
When you hear the term Marketing Automation for real estate agents, you immediately think of drip emails or nurture campaigns. Or, you imagine that you would be able to improve your response time because you thought of the next best auto-responder. Both are good examples of how you can use marketing automation to run your… Read more »
5 Simple Steps to Internet Lead Conversion
Over 93% of real estate buyers and sellers use the internet frequently to conduct research on homes for sale. Because of this fact, agents who have a strong desire to grow their businesses through internet leads MUST apply these 5 Critical Rules: These 5 Rules can improve your ROI on your internet buyer leads. These… Read more »
Technology or Real Estate Agents – Who is Driving the Industry?
I just returned from an Inman Connect conference in San Francisco and can say that it was eye opening at the least. I have attended a few of these in the past and I am constantly reminded of how involved technology is in the decisions that real estate agents make. One thing that is challenging,… Read more »
Google PPC versus Facebook Ads (Real Estate Great Debate)
Who do you think provides the highest quality leads to the real estate agent? There is a debate brewing amongst the real estate agents that use Google PPC and Facebook to generate leads. Up until 9 months ago, it seemed like most agents were going straight to Google to buy ads to push traffic their way. Now, you… Read more »
Will You Give Us a Deal on the Commission?
One of my agents was sent an email by a listing lead who asked this question and they consulted with me for training. The following information is what I suggest that my agent discuss with the potential seller. Here was my response to my agents question… First of all…Do NOT answer this question via email. This… Read more »
Email Marketing Automation: Passive versus Active Approach
For those real estate agents that use some sort of email nurture program, you should be seeing great success. Of course, there are many versions of an email marketing system which can be used and they are often called… Email Blasts, Email Drip Campaigns and Email Nurture Programs. Call it what you want but when used effectively, you… Read more »
