What is Top of Funnel Conversion? Top of Funnel conversion is the percentage of leads you CONNECT with out of ALL the leads that you generate. Basically, how many of the people you generate do you talk with? In contrast, The Bottom of the funnel conversion is where most agents mistakenly focus all their… Read more »
Finish 2020 Strong – Simple Recipe for Success from Greg Harrelson
It is time to make your move! The following are a few things that you can do to generate momentum fast and assure that your 2021 is your best year ever. Shift from defensive mode to going on the offense. Chaos and confusion is now the new normal. We have to control what we can… Read more »
Are you shutting down?
We Are More Valued Today Than Ever What do consumers have right now? – Uncertainty What do consumers need right now? – Certainty Example – FSBO’s When Certainty is high…confidence is high and they don’t feel they need you. When Uncertainty is high….confidence is low and they need your advice and guidance. When you look… Read more »
New Seller Script Alert: Besides the MLS, what do you do to sell homes?
Besides the MLS, what do you do to sell homes? Mr. Seller, I’m glad you asked that question. As a matter of fact, I feel more sellers should be asking that question since that is the only strategy for many agents. The MLS is important but that is not what sets my selling strategies apart… Read more »
Art Of Price Reduction
Price reductions are a critical part of the business. Let’s face it, we use our knowledge to price a property and sometimes it still doesn’t sell. As a real estate agent, I don’t want to beat up a seller on price. We all want to get the seller top dollar. But, we still find ourselves… Read more »
The Scripts Every Agent Must Know
Sales is the ability to ask a series of questions that helps you and a prospect get to a mutually desired result. Like, helping a client sell or helping a client buy. The greatest sales people are the agents that are most comfortable in the real estate conversation. When an agent is comfortable knowing what… Read more »
Will You Give Us a Deal on the Commission?
One of my agents was sent an email by a listing lead who asked this question and they consulted with me for training. The following information is what I suggest that my agent discuss with the potential seller. Here was my response to my agents question… First of all…Do NOT answer this question via email. This… Read more »
Seller Leads for Real Estate Agents (Bold Leads)
Real estate agents have been using marketing automation for years to capture buyer leads. It wasn’t until the last year before the real estate industry figured out how to generate seller leads. It has been said for years that, ‘Listing sellers is the name of the game’, or, ‘You have to list to last.’ I… Read more »
Real Estate Prospecting Tips to a New Agent
I received this email from an agent who is getting in the business. She asked me a series of questions and here are the answers I provided. Peggy, Thank you for the nice comments. I have answered some of your questions below. I wish you the best of luck. _____________ PEGGY: Hi… Read more »
What I learned at the C21 Global Conference
Some of you know that I attended a C21 conference in Washington DC this week. I have been in the C21 system since 1999 and can say that the national conventions are getting better and better every time I attend them. I think the fact that Mike Ferry is so involved with C21 is starting… Read more »
