What is Top of Funnel Conversion? Top of Funnel conversion is the percentage of leads you CONNECT with out of ALL the leads that you generate. Basically, how many of the people you generate do you talk with? In contrast, The Bottom of the funnel conversion is where most agents mistakenly focus all their… Read more »
Are you shutting down?
We Are More Valued Today Than Ever What do consumers have right now? – Uncertainty What do consumers need right now? – Certainty Example – FSBO’s When Certainty is high…confidence is high and they don’t feel they need you. When Uncertainty is high….confidence is low and they need your advice and guidance. When you look… Read more »
This Should Get you Motivated
I keep hearing agents struggling with motivation. They are always trying to figure out what their ‘why’ is…. I’m a believer of understanding the why, yet I am also a believer of taking action. Personally, it motivates me when I see how simple it is to move the needle on my business. Here are 3… Read more »
An Honest Plea To Real Estate Brokers, Owners, Managers. Stop Lying To Your Agents and Recruits.
When you are not honest with your agents you build up false hopes and expectations and they are not able to grow as quickly. Quit telling them you can lead a new licensee or low producing agent to big production if you haven’t done that production yourself and haven’t coached others to do the same… Read more »
Top 3 Qualities Of Top Sales People
There are 3 Common Qualities Of Top Real Estate Agents: I have been fortunate to travel the country and speak with thousands of agents and coach many agents in different markets. Here are 3 things that I have learned…. 1. Ambition The agents had an intense desire to be a top producer. They want something new so bad… Read more »
New Seller Script Alert: Besides the MLS, what do you do to sell homes?
Besides the MLS, what do you do to sell homes? Mr. Seller, I’m glad you asked that question. As a matter of fact, I feel more sellers should be asking that question since that is the only strategy for many agents. The MLS is important but that is not what sets my selling strategies apart… Read more »
What is Contact Junkie?
How Automation Changed The Follow Up Game Do you find it difficult fitting in enough lead follow up during your day? Do you ever follow up too late? Do you have issues with following up too little? Here’s a thought…. You never lose business due to too much follow up. And, you never… Read more »
Art Of Price Reduction
Price reductions are a critical part of the business. Let’s face it, we use our knowledge to price a property and sometimes it still doesn’t sell. As a real estate agent, I don’t want to beat up a seller on price. We all want to get the seller top dollar. But, we still find ourselves… Read more »
The Scripts Every Agent Must Know
Sales is the ability to ask a series of questions that helps you and a prospect get to a mutually desired result. Like, helping a client sell or helping a client buy. The greatest sales people are the agents that are most comfortable in the real estate conversation. When an agent is comfortable knowing what… Read more »
Real Geeks Websites – Why do I recommend them?
I get multiple calls per week asking me what I think about Real Geeks. This tells me there are a lot of people looking at the platform. I tend to get the call because I’ve had one of the most trafficked sites within the Real Geeks ecosystem. Most people know that I’ve recommended Real Geeks… Read more »
